eye-deology Vision Care

Eye-deology Vision Care Logo

Dr. Jennifer Ash & Associates
Phone: 780 473 6123
9641 167 Avenue Edmonton, AB
Namao Centre

Now Seeing Patients

On May 4, 2020 Eye-deology Vision Care Will Resume All Eye Care Services.
Elevated Health and Social Distancing Measures Will Be In Effect.

Help Keep Our Clinic, Patients, Staff, and Community Safe

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Our Ideology: Patient-First Care

At eye-deology Vision Care, we believe that individuals deserve the best eye care available and that eye care should be a personalized, informative and engaging experience. We value the health of, and relationships with our patients first and foremost. This patient-first mindset guarantees that patients receive the best eye care, eyewear, and service.


eye-deology Vision Care provides eye care services and eyewear products to the Edmonton region. Established in 2017 by Dr. Jennifer Ash OD, eye-deology Vision Care blends expertise, advanced technologies, patient education, exceptional service and modern eyewear to provide patients with the best eye care experience in the Edmonton, St. Albert, Morinville, Sherwood Park and Fort Saskatchewan areas.

Optometrist Experience

Optometry Experience

Dr. Jennifer Ash has been providing optometric services to patients in the Edmonton area for more than 15 years. In addition, Dr. Ash's residency at the University of California, Berkeley uniquely equipped her with the experience and knolwedge to fit specialty contact lenses. Combined, her Associates represent an additional 20 years of experience in optometry and optician services.

Personalized Eye Care

Personalized Care

eye-deology Vision Care provides personalized, patient-first eye care. This means that each patient will receive the care to address their unique, personal needs. Whether it be for health, vision, or eyewear patients can trust that they will be cared for like family - nothing but the best!

Modern Diagnostic Technologies

Advanced Technology

Advanced technologies are essential to perform modern comprehensive eye exams. They allow eye diseases and conditions to be detected earlier than with traditional tools. The modern diagnostic equipment available at eye-deology Vision Care differentiates us from many other optical clinics in the region. You will see the difference!

Modern Prescription Eyewear

Modern Eyewear

Eyewear is evolving every year - new brands, styles, colours, materials, and features. eye-deology Vision Care offers a great selection of modern eyewear options including single-vision and multi-focal glasses, sunglasses, contact lenses, prescription safety glasses, prescription sport glasses, and more!

Informing and Educating Patients


A priority at eye-deology is to educate and inform patients throughout the eye care process. Ever wonder why there are so many tests? Puzzled why someone is measuring your face? We will educate and inform you throughout the examination and eyewear selection processes.

Great Patient Experience

Patient Experience

We believe that by combining personalized care, education, technology, modern eyewear, and exceptional service, we can provide patients with a unique experience. We enjoy helping people and strive to make the experience for patients enjoyable and stress free.

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Our Eye Care & Eyewear Services

eye-deology Vision Care offers a comprehensive suite of eye care services and eyewear products. Optometric eye care services include comprehensive eye exams, specialty testing (Wide-Angle Digital Scanning, OCT & Topographer), eye disease (e.g., glaucoma and macular degeneration) diagnosis and treatment, laser eye surgery co-management, and emergency (e.g., foreign body removal) services. Eyewear products and services include prescription eyeglasses, safety glasses and sunglasses, custom contact lens fitting, professional eyewear fitting, and more.

Optometrist Phoropter

Eye Exams

Child | Adult | Senior | Diabetic

Our comprehensive eye exams can include more than 20 individual screening tests and scans. Healthy children and young adults often only require the core screening tests, while contact lens wearers, laser eye surgery patients, seniors, and individuals with symptoms or medical issues, such as diabetes, typically require additional advanced tests and scans.

Wide Angle Eye Scans

Specialty Testing

Scanner | OCT | Topography

We provide a number of specialty testing services. eye-deology Vision Care uses advanced modern technologies like digital retinal scanners, Optical Coherence Tomography (OCT), and a corneal topographer to generate wide-angle, high resolution, 3D images of the retina and cornea. These technologies promote the early detection and treatment of eye diseases.

Eye Disease Treatment

Disease Treatment

Glaucoma | AMD | Dry Eye

eye-deology Vision Care optometrists can treat and/or co-manage a variety of eye conditions, disorders and diseases. These include everything from treating refractive errors with prescription eyewear to treating glaucoma and dry eye disorder, or to co-managing diseases like age-related macular degeneration with an ophthalmologist.

Prescription Eyewear

Prescription Eyewear

Glasses | Contact Lenses | Safety

eye-deology Vision Care offers a great selection of prescription eyewear, including eyeglass frames and lenses, contact lenses, sunglasses, and safety eyewear. With our onsite lab and modern eyewear dispensary centre, our opticians can provide you with customized eyewear solutions that fit your lifestyle, corrective needs, and budget.

Read Our FYeyes Blog

Our Optometrists

Dr. Jennifer Ash, Optometrist Edmonton

Dr. Jennifer Ash


Dr. Sarah Mann, Optometrist Edmonton

Dr. Sarah Virji


Dr. Sarah Mann, Optometrist Edmonton

Dr. Ruhee Kurji



Canadians Live With A Major Eye Condition or Disease

Canadians Live With Age-Related Macular Degeneration

% of Canadian School Age Children Have A Vision Problem


The eye-deology Vision Care team believes that knowledge exchange is an essential part of the eye care process so that patients can make informed decisions and choices. Topics frequently discussed with patients and their families are presented below.

Eye Exam Frequency

Exam Frequency

An individual's vision can change dramatically during the early and later stages of their life. Accordingly, annual eye exams are recommended for children and seniors. Healthy adults are recommended to have an eye exam every two years. However, adults with health conditions, like diabetes or with strong prescriptions are recommended to visit their optometrist annually.

Diabetic Eye Exams

Diabetic Exams

Diabetics are encouraged to have regular eye exams to look for changes in the blood vessels of the retina indicative of diabetic retinopathy - a disease, that left untreated, can lead to blindness. Using advanced technologies to capture wide-angle, high resolution images of the retina, eye-deology Vision Care doctors can detect and treat diabetic retinopathy early in its development.

Diagnosing and Treating Glaucoma

Treating Glaucoma

Glaucoma can be treated with eye drops, oral medication, laser surgery, traditional surgery, or a combination of them. If detected early, glaucoma can be successfully managed with eye drops or medication. Advanced glaucoma typically requires laser or traditional surgery. The goal of all of these treatments is to prevent loss of vision, as vision loss from glaucoma is irreversible.

Custom Fit Eyewear

Eyewear Fitting

It is essential that eyeglasses fit both your face and head so that the lenses are properly aligned with your eyes. Frames that are too large can slip, misaligning the optics, which in turn can cause headaches. Frames that are too small can pinch, scratch, and/or irritate the sides of your face. Improperly sized frames can also cause discomfort behind the ears or on the bridge of the nose.

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Dry Eye Products

Conveniently purchase dry eye relief products from our online store.
Choose to pickup at the clinic, or have them shipped to your doorstep - it's up to you!

Eyeglass & Sunglass Brands

We offer a great selection of brand name frames, sunglasses and safety eyewear.

Alfred Sung
Dilem Frames with Interchangeable Temples
Dutz Eyewear
Etnia Barcelona
Evatik Eyewear
Flexon Frames
FYSH Eyewear
Hackett Eyewear
Izumi Eyewear
Jimmy Choo
Kate Spade New York
Lightec eyewear
Marc Jacobs
Maui Jim Eyewear
Nautica Eyewear
OGI Eyewear
Oliver Peoples
Polaroid Eyewear
Prodesign Eyewear
Ray-Ban Eyewear
Skaga Eyewear
Stepper Eyewear
Titanflex Eyewear
Tom Ford Eyewear
Vinyl Factory Eyewear
Willow Mae Eyewear