Eye-deology Vision Care | North Edmonton Optometrists, Opticians and Eyewear

North Edmonton Optometrists and Opticians

Complete eye exams, myopia management, specialty testing, prescription eyeglasses, sunglasses, safety glasses, contact lenses, scleral contact lenses, designer frames, and custom eyeglass lenses are available at our family-operated optometry clinic and optical in North Edmonton. See the optometrists and opticians at our Edmonton location today to learn how personalized, patient-first eye care and eyewear helps you perform at your absolute best.

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Optometrists | Opticians | Eyewear

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A full range of eye care services and eyewear are available at our North Edmonton eye clinic and optical. Our optometrists perform comprehensive eye exams, specialty testing, diagnosis and treatment of eye diseases (such as glaucoma and macular degeneration), laser eye surgery co-management, myopia management, and emergency services.

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Eye-deology Vision Care Optometry and Optical

Glasses Crafted For You

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Prescription eyeglasses, sunglasses, safety glasses, custom contact lens fitting, expert eyewear fitting, repairs, and more are all proudly available from us. Our North Edmonton optical has eyewear for every prescription, style, and price range thanks to an incredible selection of designer frames, sunglasses, and budget-friendly frames, along with prescription lenses from the best manufacturers on the planet.

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Individualized patient care sets Eye-deology Vision Care apart from other eye care clinics. You can anticipate receiving top-notch care when you visit our north Edmonton clinic. The elite eye care experience is only possible because of our skilled North Edmonton optometrists, experienced opticians, and compassionate clinical staff. Our professionals, cutting-edge technology, and extended exam times enable us to provide the finest eye care in Edmonton.

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Eye-deology Vision Care Optometry and Optical

Customized Eye Care

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Dr. Ash and Associates have practised optometry for more than 40 years, performing eye exams, diagnosing and treating various eye conditions and diseases, custom fitting contacts to patients, and personalizing prescriptions for glasses. Additionally, the collective experience of our licenced opticians measuring, fitting, craftomg, and dispensing eyewear exceeds 25 years.

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Pediatric Eye Exam

The optometrists and opticians at eye-deology Vision Care believe that exceptional eye care and quality eyewear can only be achieved when an individual's unique attributes and requirements are fully assessed. Our eye care professionals listen and tailor eye care and prescription eye glasses, sunglasses, and safety glasses specifically for you.

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Personalized Eye Care

Our North Edmonton optometrists can see your eyes more clearly thanks to investments in contemporary advances in technology, helping to ensure that you will never see less. These cutting-edge modern technologies enable the early diagnosis and treatment of eye conditions and diseases that can result in permanent vision loss. Few other clinics make investments of this magnitude in patient care and quality of life.

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Advanced Eye Care

We work hard to make getting eye care and prescription eyewear easy and stress-free. We relieve patients of paperwork by providing the ability to direct bill most major health benefits plans providers, including Alberta Blue Cross, Sun Life, Great West Life, Manulife, Industrial Alliance, Green Shield, Quikcard, and more.

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Direct Billing For Eye Care and Eyewear

Learning about your health is essential. Equally important is comprehending your eyewear requirements and your options. Throughout your examination, treatment, and eyewear consult, our staff dedicates the time and effort to educate and inform patients. We think that well-informed patients make wise choices.

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Informing and Educating Patients About Their Eye Care

Our Edmonton eye care professionals believe that exceptional eye care is only possible when an individual's medical condition, biological attributes, and lifestyle needs are fully recognized and assessed. Accordingly, our optometrists and opticians account for multiple factors when customizing eye care and eyewear for you.

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Custom Eyeglasses in North Edmonton


Our eye care clinic and optical is conveniently located in north Edmotnon at 9641 167 Avenue NW, Edmonton AB. It is situated in Namao Center, between ATB and Sobeys. This map shows our location and provides directions to our clinic.

We require a minimum 24 hours notice of cancellation. Failure to provide adequate notice of cancellation will result in a $75 fee applied to your account.

Given that individuals only have two eyes, the importance vision is to quality life, livelihood, and lifestyle, and that once vision is lost it cannot be returned, we recommend that individuals get an eye doctor-performed eye exam annually. This ensures that eye diseases and disorders can be diagnosed and treated early before causing significant, irreversible vision loss.

Annual eye exams are especially important for children and seniors, and for those individuals with systemic conditions, such as diabetes.

Some optometry services are covered by Alberta Health Care:
  • Ages 0-18 (Children): Alberta Health Care covers one complete eye exam per year. Additional exams and/or treatments may be covered based on medical needs. Ask your doctor of optometry for information about coverage and potential costs for specific visual conditions. Alberta Health Care covers medically necessary services.
  • Ages 19-64 (Adulsts): Alberta Health Care does not cover eye exams, however many Albertans have insurance coverage through their employer or their own medical plan. We offer convenient direct-billing to most majory health benefits plans. Alberta Health Care does cover medically necessary services.
  • Age 65+ (Seniors): Alberta Health Care covers one complete eye exam per year. Additional exams and/or treatments may be covered based on medical needs, such as glaucoma, diabetes or cataract follow-up or monitoring. Ask your doctor of optometry for information about coverage and potential costs for specific visual conditions. Alberta Health Care covers medically necessary services.
  • Medically Necessary/Urgent Care: includes eye infections or injuries, foreign objects in the eyes, sudden change in vision, monitoring for diabetes issues, glaucoma, and retinal disease, and post-operative care for cataract patients.
* Please consult your doctor of optometry prior to your appointment to determine if there are any additional costs.

Yes, our Edmonton optical has eye glasses, sunglasses, safety glasses, and contact lens options for every individual, lifestyle, and budget.

Yes, we have the ability to direct-bill most major health benefits plans.

Please be mindful that every health benefits plan is unique and that some may not permit eye care providers, like us, to bill directly on behalf of the plan holder (i.e., the patient). Due to privacy laws, eye care providers do not have access to plan details prior to the act of requesting payment. Accordingly, it is the responsibility of the patient to be aware of any billing limitations associated with their benefits plan(s). It is also the responsibility of the patient to be aware of the amount of coverage they have and the date on which their benefits are renewed or replenished (i.e., annually).

Health benefits plan providers can sometimes limit the ability to direct bill plans based on the following:

  • Benefit Plan. For example, the benefits plans held by many federal public servants do not permit eye care providers to direct-bill. Therefore, patients must provide payment and then personally submit their claim to their benefits plan provider for reimbursement.
  • Day of Service. For example, some benefits plan providers manually review, adjudicate and/or audit claims for direct-billing. Their capacity to review, adjudicate, and/or audit claims can sometimes fluctuate throughout the week, especially on weekends. Therefore, patients must provide payment and be reimbursed by their benefits provider
  • Balance Billing. For example, in cases where the patient would like to direct-bill two or more benefit plans, the secondary plan provider may require documentation of the amount covered by the primary plan. Therefore, patients must provide (partial) payment and then personally submit their claim to their secondary benefit plan provider for reimbursement.



Doctor Jennifer Ash, Eye Doctor (Edmonton)

Dr. Jennifer Ash is the Resident Optometrist at Eye-deology Vision Care. Dr. Ash provides patient care Monday, Tuesday, Wednesday, Friday, and Saturday. Read more about Dr. Ash.

Doctor Sarah Virji, Eye Doctor (Edmonton)

Dr. Sarah Virji is an Associate Optometrist at Eye-deology Vision Care. Dr. Virji regularly provides patient care Thursdays and Saturdays. Read more about Dr. Virji.

Doctor Ruhee Kurji, Eye Doctor (Edmonton)

Dr. Ruhee Kurji is an Associate Optometrist at Eye-deology Vision Care. Dr. Kurji r provides patient care Tuesdays and Fridays. Read more about Dr. Kurji.

Doctor Jade McLachlin, Eye Doctor (Edmonton)

Dr. Jade McLachlin is an Associate Optometrist at Eye-deology Vision Care. Dr. McLachlin provides patient care 5 days a week. Read more about Dr. McLachlin.

Learn Why Our North Edmonton Optometrists Are The Best!