
How We Craft The Best Glasses In Edmonton.
Forty percent of Canadians require corrective prescription eyewear. Unfortunately, prescription eyeglass quality is not the same everywhere. Professional know-how, materials, commitment to accuracy, technical understanding, and quality craftsmanship are essential to crafting superior prescription eyewear. With optometrists and licensed opticians representing more than 60 years of experience, a wide selection of high-quality eyeglass and sunglass frames, and using lenses from some of the world's best manufacturers, the professionals at Eye-deology Vision Care craft should be your choice for your next pair of prescription glasses.
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(780) 473-6123
How We Make Great Glasses.
Professional Experience: Perfecting Our Craft
Mastery is defined as possessing a comprehensive knowledge or skill in a subject. Comprehension is expressed as understanding all, or nearly all, elements or aspects of something. By these definitions, it is clear that to become a master of something takes a great deal of time, effort and desire. With more than 30 years of combine optometric experience and 20 years of optical experience, our eye care professionals have prescribed and crafted prescription to every prescription, lifestyle, and budget.
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Crafting Superior Glasses.
Understanding Your Prescription & Its Impact On Eyewear Options
Crafting personalized prescription eyewear requires several elements to be considered and balanced to provide the best performance. The prescription often represents the keystone to corrective eyewear construction, especially when it is comparatively high or complex. Our experienced, licensed opticians factor in your prescription parameters when presenting suitable frame, lens, and lens coating options for you to consider.
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Constructing Awesome Eyewear.
Your Lifestyle: How You Use Your Eyes The Most
While most important, your prescription is not the only consideration when determining the most suitable lens type (i.e., single vision vs. multifocal) for your prescription glasses. How you use your eyes most frequently factors as well. For example, how professional drivers and programmers use their eyes the most differs significantly. The eyewear crafted for them should reflect their unique vision needs. For drivers, eyewear should maximize their distance vision. For programmers, eyewear should maximize their intermediate and near vision. Lifestyle preferences also influence suitable lens coatings. Drivers may benefit from light-sensitive photochromic lenses, while programmers may benefit from coatings that filter the blue light from digital devices. Our experienced licensed opticians are here to help tailor and craft eyewear to you and your needs.
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Crafting Amazing Eyewear.
Your Unique Style: Frame Colour, Shape, and Material
Why do some eyeglasses look fantastic on display or online but not so great when you try them on? It is often because the frame is not the best style for your face shape, skin tone, hair/eye colour, or the colour/style of clothing you typically wear. Our licensed opticians account for your style preferences (e.g. neutral vs. colourful, round vs. rectangular, metal vs. acetate/plastic) and your physical attributes to help you choose the eyeglasses that frame your face, your eyes, and your overall appearance in the very best light.
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Crafting Incredible Glasses.
Frame & Lens Selection: 1,000s Of Combinations
Our clinic and optical proudly offer a selection of more than 1,000 unique eyeglass and sunglass frames. That means we have something in every shape, size, colour, material, and budget. We also proudly offer access to more than 10,000 prescription lenses from Hoya, Zeiss, and Essilor. With so many options, we have lenses for every prescription, lifestyle, and budget. Our experienced opticians simply the eyewear selection process by presenting only options that address all of the prescriptive, lifestyle, and budget needs identified. They kindly explain the benefits of each option so that patients can make an informed eyewear purchase and choose the option that best addresses their needs.
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Crafting Amazing Vision.
The Best Vision Requires The Best Lens Technologies
Modern lens technologies, designs, and coatings are the difference between marginally better vision and the best vision. We choose lens materials other than polycarbonate (the primary choice of big box stores) for prescription lenses, use high-quality coatings, and match lens designs to lifestyle need so that patients receive durable eyewear that provides the best, strain-free vision.
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Custom Prescription Eyewear.
Precision, Digital Custom Measurements
Prescription eyeglasses are a precision medical device that requires precision tools and precision measurements to craft. Our opticians use state-of-the-art precision digital technologies to quickly and accurately capture the measurements needed to construct personalized prescription eyewear. These detailed measurements enable us to craft eyewear that allows our patients to see every detail!
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Building Better Eyewear.
Premium Lens Coatings: Performance & Protection
In a world full of digital screens, we consider an Anti-Reflective (AR) lens an absolute must for everyone because the benefits of strain-free, reflection-free vision substantially outweigh the additional cost. Likewise, because every patient benefits from increased lens durability and lifespan, scratch-resistant coatings are also a very wise investment, especially those offering better-than-glass scratch resistance. Along with oleophobic, UV, blue light-filtering, and light-sensitive photochromic lens coating options, our opticians can custom-craft lenses for any lifestyle.
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Eyewear Tailored To Your Needs.
The Best Vision For Your Needs & Budget
Vision undoubtedly impacts every aspect of life - work, play, safety, experiences, memories, etc. Accordingly, an investment in one's vision is likely one of the best investments possible. However, life can sometimes be a balancing act and that on occasion, the fullest possible investment in one's vision may not be an available option. Our professionals are here to help craft eyewear to your needs and your budget and are committed to providing the best possible vision available to you.
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Eyeglasses FAQ
- Supply us with a hard copy or digital copy of your prescription signed by the prescribing optometrist;
- Authorize our eye care professionals to request your prescription on your behalf from the prescribing clinic; or
- If your prescription is not current or you feel that it may have changed, we would happily schedule an eye exam for you with one of our optometrists.
Eyeglass & Sunglass Brands
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Our Edmonton Optometrists
Dr. Jennifer Ash, OD
Dr. Jennifer Ash is the Resident Optometrist at Eye-deology Vision Care. Dr. Ash provides patient care Monday, Tuesday, Wednesday, Friday, and Saturday. Read more about Dr. Ash.
Dr. Sarah Virji, OD
Dr. Sarah Virji is an Associate Optometrist at Eye-deology Vision Care. Dr. Virji regularly provides patient care Thursdays and Saturdays. Read more about Dr. Virji.

Dr. Ruhee Kurji, OD
Dr. Ruhee Kurji is an Associate Optometrist at Eye-deology Vision Care. Dr. Kurji regularly provides patient care Tuesdays and Fridays. Read more about Dr. Kurji.