Our Ideology: Patient-First Care

At eye-deology Vision Care, we believe that individuals deserve the best eye care available and that eye care should be a personalized, informative and engaging experience. We value the health of, and relationships with our patients first and foremost. This patient-first mindset guarantees that patients receive the best eye care.

The eye-deology Vision Care Advantage


50,000

Canadians lose their sight every year.
52,899

Albertans have vision loss or partial sight.
75

% of vision loss can be treated or prevented.

Our Team


Dr. Jennifer Ash

Dr. Jennifer Ash

Optometrist

Raised in Edmonton, Dr. Jennifer Ash is a graduate of the University of Alberta. She received her Doctor of Optometry from the New England College of Optometry in Boston, Massachusetts in 2004 and completed her residency in primary care and contact lenses at the University of California, Berkeley School of Optometry in 2005. Dr. Ash believes that building relationships with her patients is essential to providing the best eye care, and finds it important to treat her patients with the same level of care as she would provide to a family member. She makes an ongoing effort to remain up to date on advancements and technology in optometry because they promote the early detection and treatment of eye disease, they are essential to providing advanced, modern comprehensive eye care services, and because they are one of the key indicators of a great optometric clinic. Dr. Ash also strongly believes in giving back to the community. She has volunteered at Edmonton's Homeless Connect for more than a decade, and has supported the Terry Fox Foundation and the Stollery Children's Hospital Foundation since she was an undergraduate student. Dr. Ash previously worked at FYidoctors, Oliver Village. She decided to establish Eye-deology Vision Care in order to provide the highest quality and most extensive suite of eye care services in Edmonton. She welcomes you to visit the clinic to see the difference that caring can make to improving your vision!

Dr. Sarah Virji

Dr. Sarah Virji

Optometrist

Born and raised in Edmonton, Dr. Sarah Virji is a graduate of the University of Alberta. She received her BSc in Optometry at Aston University in Birmingham, UK, then went on to New England College of Optometry in Boston, Massachusetts to complete her Doctorate of Optometry in 2018. Optometry has always been a part of Dr. Virji’s life since a young age which makes it easy for her to relate to her patients. While working in London, England Sarah spent her days off volunteering and performing eye examinations for homeless shelters, she hopes to join some local charities in and around Edmonton to volunteer with. Outside of work Dr.Virji enjoys playing hockey and dancing.

Dr. Sarah Virji

Dr. Ruhee Kurji

Optometrist

Dr. Kurji was born and raised in Calgary, and moved to Edmonton in 2012 with her husband. She completed her undergraduate degree at McGill University in Montreal, Quebec. Dr. Kurji graduated from the Illinois College of Optometry in 2010. She went on to complete a residency in paediatric optometry at the University of Houston. While she has a passion for seeing children, she enjoys providing comprehensive eye care to the entire family. Dr. Kurji became an optometrist because it enabled her to combine her love for science with the ability to meet and help people on a personal level. She enjoys seeing her patients back every year. Outside of clinic, Dr. Kurji enjoys yoga & fitness, being active with her 2 young kids, and cooking. She also enjoys educating the community about eye health and the importance of regular eye exams.

Marlena

Marlena

Licensed Optician

Born and raised in Lamont, Marlena is a licensed optician who has been an active member of the optical industry for 10 years. Marlena started her optical career in 2007 as a receptionist. After gaining experience and furthering her education, Marlena quickly became a certified Optometric Assistant. In 2013, Marlena officially became a Licensed Optician following her graduation from NAIT. In 2017, she joined the Eye-deology Vision Care team. One aspect Marlena particularly loves about her job is being able to meet and interact with so many different people and hear so many different stories everyday. Her favourite thing is helping people pick out glasses for the first time and she always enjoys the moment of happiness when individuals express that they can see clearly for the first time. Her favourite eyewear line is Etnia Barcelona because they represent the creative style and high quality that she recommends when selecting frames for people. In her spare time, Marlena likes to travel, hanging out at the lake, and spending time with her dog "Alcatraz". By no means a "dungeon master", she also enjoys regularly playing board games with family and friends! Marlena brings years of experience and knowledge to Eye-deology Vision Care and looks forward to meeting and helping you with your eye care and eyewear needs.

Joyce

Joyce

Optometric Technician

Joyce joined our office with over 15 years of experience as an Optometric Assistant. A self described “people person”, Joyce enjoys the opportunity to engage with patients on both a personal and professional level. After completing her education, Joyce began her occupational career with the Workers’ Compensation Board, where she worked for almost 10 years. Most of these years were spent in the Human Resources Department of the company. After spending a number of years raising her family, Joyce started a position with Londonderry Eye Care, where she worked for over 15 years. Joyce is proficient and experienced in conducting eye exam pretesting, visual fields tests, digital retinal imaging, contact lens training, along with numerous other tasks required of the position. Born and raised in Edmonton, Joyce and her husband Roy, have 2 grown children. She loves animals and nature, and in her free time enjoys music, gardening, cooking, and of course, watching and supporting the Edmonton Oilers and Eskimos! In fact, her ear for music is so good that she can usually identify the song on the radio within a few notes! With the focus on providing top quality care along with outstanding vision products, Joyce is proud to be a part of the Eye-deology Vision Care team.

THE COST OF VISION LOSS

The real financial cost of vision loss in Canada is estimated to be 15.8 billion dollars (circa 2007).

1 in 4

School-age children in Canada have a vision problem. An alarming statistic given more than 80 per cent of early learning is visual, and poor eyesight can significantly affect a child’s ability to perform in school and develop to their full potential. ~Canadian National Institute for the Blind

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